With Nimmity Zappert – Founder of Authentic Selling
If you are like many For Purpose Founders, selling to businesses may be new to you – and even a bit scary. Come along and gain confidence to go out there and sell with your best authentic self. We take the nonsense out of selling and give you what you need to build a strong reliable pipeline of business, so you can deliver on your purpose.
What you’ll get from this Session
- An understanding of the basics of business to business selling
- The difference between sales & marketing
- Tips you can take away get you started – right now
- A copy of How to Sell Without Being a Sleazebag: Getting Started with B2B Selling booklet.
About Authentic Selling
If you’ve never sold business to business before, it can be a bit daunting. We’re here to help take the nonsense out of selling.
Before founding Authentic Selling, I worked for 25+ years in senior management in the software industry. Selling isn’t about magic tricks or pushing people to do things they don’t want to do. Selling is helping customers to find the best solution for their needs.
I’ll help you with what you need to get started with business to business selling and how to build a strong reliable pipeline of business.
It’s not as hard as you think – I promise!
About Nimmity Zappert
I started out in Sydney Australia in the security industry in channel sales & marketing management more than 20 years ago, then later moved to the UK for several years as Head of International Sales for a major software firm. During this time and the decade that followed, I worked in senior management roles in several software businesses, continuing in this path when I moved back to Australia.
Working across many regions and cultures, I found that many of the things I had been taught about how business and sales ‘should be done’ were very much coming from one business culture. Even 20 years ago, the sales ‘techniques’ that were being evangelised seemed old school. They were tacky and pushy, and so often they did not fit in the places and cultures I was selling into. They certainly did not make me feel good.
Out of necessity and the need to hit business metrics and sales targets, I learned how to sell and run businesses – without the tacky stuff. I taught myself how to sell with authenticity. I look forward to helping you to do the same.
