Beyond the Mission Statement: How to turn your brand purpose into action
It’s time to stop speaking about your brand purpose and start acting on it.
Mission statements often consist of a vague promise to improve the world. How can we move beyond profit, CSR initiatives and risk mitigation and move into a world where businesses leverage their power to change the world?
With panellists from impact consulting, communications and corporate businesses, our discussions will be centred around how brands can authentically own their purpose and effectively support some of the world’s biggest movements, building powerful relationships with their audiences and making lasting social change.
The Lineup:
Claire Maloney – Founder, The Bravery
Andrea De Almeida – Strategic Advisor, former CEO of B Lab (B Corp)
Ttobie Arowobusoye – Sustainability and Social Impact Advisor, 4 Pines
While tickets are free, you must register and show your ticket on arrival, as we have limited tickets available.
About Your Hosts
Purpose:
Purpose is a social impact agency with offices in New York, London, São Paulo, New Delhi, Nairobi and Sydney. We build and support movements to advance the fight for an open, just, and habitable world.
We use public mobilisation and storytelling to help the leading organisations, activists, businesses, and philanthropies engaged in this fight, and we create campaigning labs and new initiatives that can shift policies and change public narratives when it matters most.
frog:
frog is a leading global creative consultancy, part of Capgemini Invent. Partnering with passionate leaders and visionary entrepreneurs, we apply creativity, strategy, design and data to re-invent businesses, drive growth and orchestrate customer centric transformation. We strive to shape a regenerative future that is both sustainable and inclusive for businesses, people and planet.
